By now I’m sure you’ve seen your favorite celebrity, an instagram influencer, and even your local gym utilizing a Cold Plunge. But what’s all the hype about? Is it legit? Or is it just a fad like the shake weight? (Was that even a fad?)

Although it’s trendy right now - the idea and use of cold water exposure is pretty old. All the proposed benefits have always been there but only recently are we seeing them being backed up by research. Back in the days of the Romans, the Greeks, and the Vikings of Scandinavian Culture they must have known that taking a dip in freezing cold water had it’s perks. Otherwise who the heck in their right mind would do it again right?

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